Keyword phrases are the words that you focus on either in your website pages or in your online advertising and the ones that you wish to be found for when you attract visitors to your site.

Keyword phrases are key to two elements of working with Search Engines: optimising a website and using Search Advertising effectively. Effectively these are the phrases that best represent the content of your site and that you wish people to type into their Search Engine in order to find you , your website and your products.

Some ways of identifying the best keyword phrases for your website:

• think about what your product or service does or more importantly what benefits it offers;
• talk to clients and ask them what words sum up what you do;
• use some of the tools available to help find what words are commonly searched on and what other words and phrases are similar to them;
• examine your direct competitors sites and their online campaigns and see what words they are focusing on.

Remember: it is how you are perceived by others that is the important point to remember and not necessarily how you believe that you are perceived.

How you use the keyword phrases is important but finding the right ones is critical or else all the time that you spend using them after that point will be time wasted.