Firstly a Happy New Year to one and all and here’s hoping that it will be a successful one!

There are a number of major initiatives that I will be undertaking this year and one of these will be the establishing of a new blog based website focusing on the use of Business Blogging as a powerful online marketing tool called Better Business Blogging.

The site will combine an online set of information together with an email based course covering how to set up a Business Blog and the elements that you will need to consider together with a section on best use of SEO and other methods of promoting your blog and with it your business.

The course itself is a series of emails covering the following subject areas:

• Introduction to Business Blogs and their use for marketing
• Questions to consider (and answer!) before setting up a blog
• Elements to bear in mind as you set it up
• Taking the first steps
• How to keep writing and ideas to help you
• Making best use of your blog for Search Engine rankings
• Mistakes to avoid in developing your Blog
• Promoting your Business Blog
• Round up and help

The series of emails will start in the first half of February which is when the accompanying site will be going live.

If you are interested then post a comment and I can add you to the list. You will then be contacted closer to the time to check that you still wish to receive the emails when it goes live - this is so that we have full “opt-in” from people receiving it.

The site will then focus on the different marketing uses for a business blog whether you are an independent consultant looking to establish your expert credentials in your market niche or a medium sized company looking to find better ways to establish a longer term dialogue and relationship with your customers. We will look at all the aspects and how to use the Business Blog technology to achieve it.

It’s going to be good and your feedback with be much appreciated - I’ll keep you informed as to its progress.