Well, this isn’t something that I have tried myself but this article claims to show through tests carried out that by using drop capitals on your webpage that you can help to encourage people to read your page and hence buy from you!

The tests quoted don’t show any visitor numbers so it’s difficult to tell if the statistics are significant and, as you might expect, there is a product attached to the trials, however, you just never know. I pass this on as is and as a bit of a curiosity but if you have had any experience with this (positive or negative) then do let me know and I’ll update this piece.