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Directory
A directory is a list of websites which are categorised and indexed according to categories or topics. These directories are compiled by human editors who check and approve the listings, in contrast to the pure automated Search Engines where websites are indexed via automatic crawlers and software. Each directory listing contains a short description of its contents. Many directories are free of charge but in others a pay for inclusion programme is offered which helps to speed up the process of getting a website included and categorised. A strong directory listing is very useful in Search Engine Marketing because of the strong backlink value to your website.

Domain Name
The unique name that identifies an Internet site and which we, as web users, will use to find the website that we are searching for. Domain Names always have 2 or more parts, separated by dots. The part on the left is the most specific, and the part on the right is the most general. Domain names are effectively rented by organisations and individuals to represent their website on the internet with fees paid on an annual basis.

Ecommerce
Abbreviation of Electronic Commerce. Ecommerce will generally refer to the general exchange of goods and services using the internet, however, many commentators now include information transactions as well so that areas such as customer enquiries and customer support also fall under the ecommerce banner.

Email
Abbreviation of Electronic Mail. Considered to be the killer application for the Internet, emails are text and graphics based messages which are sent from one person to another via computer - this does not have to be done via the internet but also by radio and other methods. With the advent of html mail messages the potential power of email in marketing terms became more evident and the genre of email marketing became more widespread.

Email Forwarding
Apart from simply forwarding a message manually with an email program, this also refers to an automatic sending (forwarding) of an email from one (or more) email address to another specified email address. This allows, for example, a new email address with your new domain name to forward messages to a previous address held with an ISP (or vice versa).

Email marketing
Email marketing (or e-mail marketing) is the use of email to send a targeted message, information or offer to a designated set of customers. Email is a powerful ‘push’ method for online marketers as opposed to the pull medium of websites, but due to the rise of SPAM, it is essential to use full opt-in list for email marketing to ensure ethical and legal compliance.

File Transfer Protocol
This is a standard protocol (or method) for moving files from one computer to another over a network. In terms of your website, you would use the File Transfer Protocol (FTP) to move the files and pages that your site contains from the computer where you built them to the server where your website will be hosted for other people to access.

Firewall
A firewall is a method of securing a company’s computer files by preventing unauthorised access to or from a particular network or individual computer through the use of hardware or software, or both.

FTP
Acronym for File Transfer Protocol