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Meta Tags
There is certain information which is contained on a web page which cannot be seen by people visiting your website but which is designed for use primarily by Search Engines and browsers. This information takes the form of meta tags and is placed in the head section of the web page code. The most well known of these tags are the Meta Description Tag and the Meta Keywords Tag but there are over 30 different types in total.
Meta Description Tag
This is a meta tag which should contain a description of the contents of the web page. Some search engines display this text as the summary of the web page in their Results pages, although others prefer to use some of the text which is visible on the web page. Previously this tag was used extensively as part of the Search Engine Optimisation of web pages but fewer search engines now use this though it is coming back into fashion as part of their ranking criteria. It is still recommended to include one.
Meta Keywords Tag
This is a meta tag which should contain keywords from the contents of the web page. Previously this tag was used extensively as part of the Search Engine Optimisation of web pages but most search engines do not now use this as part of their ranking criteria. However, it is still recommended to include one even if currently it’s primary usage is as a reminder of the targeted keyword phrases for the page.
Modem
Shortened form of Modulator, Demodulator. A device that you connect to your computer and to a phone line which allows the computer to talk to other computers via telephone lines. Basically, modems do for computers what a telephone does for humans.
Organic Listings
Organic listings are the results from a Search Engine where the web pages which appear have not been paid for but appear only because they are deemed important to the search which has been made. The alternatives to organic listings are Paid Inclusion and Pay Per Click listings.
Outbound Link
This is a link on a particular web page which leads away from the page to other web pages on other websites.
Paid Inclusion
A type of advertising programme where organisations pay in order to be included in a Search Engine’s index or to be included more quickly, though there is generally no guarantee of the subsequent ranking in the results pages. Overture’s Site Match is an example of this.
Paid Listings
These are listings on Search Engines results that have been sold to advertisers, usually through a Paid Placement or Paid Inclusion programme. The alternative to these are organic listings which are not sold but generated by the Search Engines according to the relevancy of the pages.
Paid Placement
A type of advertising programme where listings are guaranteed to appear in a Search Engine’s index in response to a particular search term, with a higher ranking typically obtained by paying more than other advertisers.
Pay For Performance
[See Pay Per Click]
Pay Per Click
Also known as Pay For Performance or Search Advertising. Pay Per Click advertising gives advertisers the possibility of having their adverts appear on the Search Engine results pages of certain Search Engines. The position of the adverts is decided on a bidding system with adverts paying being positioned at the top of the page. Payment is then made at this rate every time someone clicks on the link in the advert which takes them through to the advertiser’s website.
PPC
Acronym for Pay Per Click.
Query
[See Search Terms]
