All too often, being a UK marketing consultant means that you are battling against a number of issues from a number of different areas, even within the UK marketing profession. You can come across marketing managers in UK companies who have opposing views on how to best use marketing in a business development context and others who consider UK marketing consultants to be all theory and no action! What a distorted view of UK marketing!

Marketing consultants in the UK also have to deal with the very different opinions from their marketing consultant counterparts in the US who believe UK consultants to be less direct than they should be, both in promoting their own marketing consultancies as well as their ideas. Additionally, as a marketing consultant in the UK, it is important to be able to offer not only consultancy in all aspects of traditional marketing but also be able to offer UK companies a focused vision on online marketing and how best to integrate it with their other offline UK marketing activities.

This area of online marketing, or eMarketing, encompasses much more than just internet marketing and more than just website promotion, although it does include both of those. So while internet marketing will tend to include Search Engine Optimisation (SEO), Search Advertising (or Pay Per Click), Link Development, Banner advertising etc., emarketing takes the reach a step further. Emarketing extends to cover all methods of communicating with your customers electronically, not just through the internet but also through email marketing, business blogging, mobile messaging, podcasting and the like. A UK marketing consultant should be au fait with all of these techniques and online marketing methods.

Indeed any UK marketing consultant worth his/her salt should be able to consult on, advise and implement not only traditional UK marketing activities but also have the scope to look at using the full range of emarketing techniques to complement these. A marketing consultant should also be clear from the outset that they are not just there to deal with UK marketing theory but UK marketing practice as well. With this we may be able to enhance the reputation of UK marketing consultants as a whole and demonstrate UK marketing at its best rather than try to drag it kicking and screaming into the 21st Century!